Les Schwab Stunner
40 Years of "Free Beef" Inspired By Illicit Love?
Emboldened by the 8 Oscar nominations that the film Brokeback Mountain has garnered, it appears that a true icon of the West, Les Schwab, is coming out of the closet regarding his 40 year tradition of offering "Free Beef" with the purchase of a set of tires close to Valentines Day.
The wily, ol' marketing genius is dropping hints that the annual promotion, which he has always maintained is his way of... "Honoring the West's ranchers and farmers"... in reality stems from a romantic relationship the cowboy tire king secretly carried on for decades with a bachelor sheep rancher outside of Sisters,Oregon.
A PR spokesperson for Les Schwab Tire Stores lent credence to this stunning revelation when he asked reporters ... "Haven't you guys ever wondered why he's never offered free mutton?"... and, "Where do you think Les came up with the name for his biggest selling brand of tires... 'Wild Country Radials'?"'
Sources close to Schwab reveal that he was concerned over sagging sales from franchise stores located in Northwest metropolitan areas like Seattle and Portland. At the same time he took note of a recent jump in Ford truck sales in these same progressive urban areas that media experts attribute to a provocative Ford commercial featuring the outlaw CW singer Toby Keith.
That spot, heavy with sexual overtones, which may have inspired Schwab, features a tailgaiting Toby... who turns from his BBQ grill brandishing a huge spatula, and suggestively asks two men sitting nearby, "Would you fellas like me to toast your buns?"
Now, marketing execs are asking the question...Will Valentine's and "Free Beef" Days in the Northwest ever again be the same?
Emboldened by the 8 Oscar nominations that the film Brokeback Mountain has garnered, it appears that a true icon of the West, Les Schwab, is coming out of the closet regarding his 40 year tradition of offering "Free Beef" with the purchase of a set of tires close to Valentines Day.
The wily, ol' marketing genius is dropping hints that the annual promotion, which he has always maintained is his way of... "Honoring the West's ranchers and farmers"... in reality stems from a romantic relationship the cowboy tire king secretly carried on for decades with a bachelor sheep rancher outside of Sisters,Oregon.
A PR spokesperson for Les Schwab Tire Stores lent credence to this stunning revelation when he asked reporters ... "Haven't you guys ever wondered why he's never offered free mutton?"... and, "Where do you think Les came up with the name for his biggest selling brand of tires... 'Wild Country Radials'?"'
Sources close to Schwab reveal that he was concerned over sagging sales from franchise stores located in Northwest metropolitan areas like Seattle and Portland. At the same time he took note of a recent jump in Ford truck sales in these same progressive urban areas that media experts attribute to a provocative Ford commercial featuring the outlaw CW singer Toby Keith.
That spot, heavy with sexual overtones, which may have inspired Schwab, features a tailgaiting Toby... who turns from his BBQ grill brandishing a huge spatula, and suggestively asks two men sitting nearby, "Would you fellas like me to toast your buns?"
Now, marketing execs are asking the question...Will Valentine's and "Free Beef" Days in the Northwest ever again be the same?
posted by Michael C. at 7:20 AM
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